Packaging Design/Marketing Collateral/Event Display
YURBUDS
Guaranteed Never to Hurt or Fall Out. Recharge your workout with exceptional sound quality provided by yurbuds sport earphones. The versatility of the 100 - 400 series will allow you to choose the features that suit your needs from QuikClik™ tangle-free magnets to a 3-button microphone. To support product launches and elevate the brand experience, yurbuds needed impactful packaging, event materials, and print design that matched their energetic and performance-driven identity.
Company/Agency: yurbuds Year: 2012-2016
Packaging Design
The yurbuds packaging design was a collaborative effort with our in-house team. I developed multiple concepts and worked closely with other designers to bring the final look to life. From creating production-ready packaging art to coordinating with our team in China, I helped ensure quality and consistency across the entire product line. I also led the design and execution of packaging for both domestic and global markets.
Step Up Story
As we refreshed our sports earphone packaging, we needed a clear icon system to help consumers quickly understand product features and key differences across models. I explored and sketched several initial concepts, collaborating with the team to refine and finalize a cohesive set of icons. The final system was designed for clarity, scalability, and consistency—and is now used across multiple product lines.
The 2014 yurbuds product catalog was designed to highlight the full lineup, with each section focusing on core features and what sets each product line apart. I led the design from start to finish, creating a clean, organized layout that made it easy for buyers and consumers to navigate product details and quickly understand key features.
Event Display Design
In 2012, yurbuds launched the Inspire for Women line at the Nike Women’s Marathon, designed specifically for smaller ears and available in six bold, on-trend colors. I was tasked with creating a full event experience to support the launch, designing everything from large-format banners and promo cards to custom hand fans and giveaways. The goal was to build excitement and bring visibility to the new line, both at the event and beyond. I also created digital ads that ran on the Geoffrey Tron (G-Tron) in Times Square, giving the campaign national exposure.
