Campaign Design
PARAQUAD
Paraquad helps people with disabilities live more fairly and independently by offering support, building partnerships, teaching others, and speaking out to create a community where disability is seen as a natural part of life. I worked to help share Paraquad’s message through the launch of a brand awareness campaign-All Paths Lead to Independence.
Company/Agency: Paradigm Year: 2023-2024
We all take different
paths in life…
The campaign’s tagline guided my design direction. I used various lines to represent different paths—some with more twists and turns than others—but all leading toward independence. Building on Paraquad’s established color palette, I introduced deep jewel tones that complemented their brighter brand colors.
Starting with Paraquad’s strongest referral source—Facebook—I designed posts that highlighted the new message while staying true to the brand. The bold colors and clean, monochromatic design helped engage users across multiple platforms and successfully launched the campaign.
Campaign
Following the successful launch of the campaign’s social media phase, I shifted focus to out-of-home advertising to expand Paraquad’s reach. I designed billboards and MetroBus signage that aligned with the campaign’s visual identity. To support these efforts, I also developed campaign-specific landing pages to deliver targeted information and track performance metrics effectively.
