INDUSTRIAL BATTERY PRODUCTS
Website/Marketing Collateral
Since 1977, IBP built its reputation on exclusive products and standout service. As they expanded into new markets like EV charging and power backup, they needed a website and marketing collateral that reflected their full range of capabilities. I worked with them to create designs that positioned the brand for future growth.
Company/Agency: Paradigm Year: 2021
Website Creation
IBP’s products power everything from forklifts to backup systems, so we designed their website to feel dynamic and full of energy. Motion is built into every element—sliding text and images, an animated timeline, and an interactive map. A deep black background with bright white text and warm accents creates strong contrast, while a flexible grid layout keeps the design engaging yet easy to navigate. The result is a site that mirrors IBP’s promise to keep the world moving.
Marketing Collateral
IBP’s print materials were cluttered and visually dated, so I redesigned them to be clean, focused, and visually engaging. Clear hierarchy, ample white space, and bold brand colors made key information easy to find, while consistent typography unified the set. I also created a custom folder to neatly organize multiple pieces for trade shows and events, giving IBP a professional presence that stands out.
